Social media continues to evolve and has changed the way you obtain information and how you communicate. Most content marketers have become successful after making consistent content on several social media channels. That is why it is not surprising that visual content will likely be shared compared to all text content. Videos have become one of the most important parts of the promotional field. Large organizations as well as SMEs have considered videos to be more engaging for their target audiences.
Hence, you should ask yourself, are you making the most of your videos on social media? You should consider that most consumer traffic comes from online videos. The following are some of the reasons why you should use videos on your social media.
Attract Attention
Videos are an amazing tool for attracting your target audience. Compared to long paragraphs, videos are very easy to consume. Most people will simply scroll through social media feeds and choose the ones that are more compelling and grab their attention. Videos are more precise and quickly grab your interest in just a matter of seconds.
If you want to achieve social media success, then you should be able to condense information in such a way that it can be easily digested. Make sure that your videos are long enough to retain their attention yet short enough to keep them wanting for more. The clear intention of the video should be discussed at the start before viewers will have the chance to walk away.
Engage Conversions
Regardless of where you will be posting your videos, it is important that you have a certain goal for your video. For instance, sharing your video, buying a product, or driving traffic to your website. No matter what type of call of action you use, this will be considered your virtual handshake with your users.
If your viewers have watched the complete video, then this is an indication that they are interested. That is why be sure to encourage them to take an action. You can simply say, “Visit here to find out more.” Creating compelling content is one thing and driving conversions is another thing.
Search Engine Optimization
Content, as well as videos, should be optimized for search engines. Nowadays, social media channels have started to become search engines themselves. Therefore, you should ensure that you are making relevant content. But what should you do to ensure that your video is included in the list of trending and popular ones?
You should be able to come up with compelling video headlines and descriptions. In this way, your video will be included in searches. At the same time, do not forget to incorporate relevant hashtags. Each hashtag will be analyzed by Twitter, providing you with an excellent foundation for your search optimization. For boosting results on Facebook and YouTube, always add tags to your video.
Take Advantage of Trending Topics
It is essential that you should provide your audience with relevant content. By using videos, your brand will have a voice and permit you to move quickly and make the most of customer behavior, news stories as well as any type of content that is viral or trending. Some of the best brands include these real-time methods so they can be incorporated into social media conversations.
There are also famous hashtags that keep on reappearing each week and influence a wide range of consumers. If you have a brand, then you would want to make campaigns that can stimulate conversion. And the best thing to accomplish this is by linking your creative video to the latest trends.
Exclusive Messaging
Actually, posting a video on social media is more or less the same as having a conversation and you will only be allowed to discuss one topic at a time, or your audience will likely lose interest. When it comes to creating a call to action, your video should be able to convey a story in such a way that the viewers will keep on wanting more.
If there is something that you add to the video that is not related directly to the call to action, then you might consider deleting it. However, most of your video assets can be re-purposed in such a way that it concentrates on exclusive messages. If accomplished effectively, then your video asset could last for several months. Not only that, but you will have compelling content for the future.
Brand Exposure
Logos play an important role when it comes to establishing a connection between the consumers and the company. And using them in videos is also critical. After all, you want to guarantee brand exposure to the highest level. By using your logo to watermark your videos, you can always be assured of instant brand recognition. At the same time, it can make your social media campaigns more meaningful while developing corporate identity and trust.
Share Viral News
Based on a study conducted by Hootsuite, at least 50 percent of adults in the U.S. connect with companies through their social media channels. This means that social media channels are the best way of announcing and sharing your greatest news through videos.
By featuring videos on social media, you can explain your concepts better while offering an interesting perspective for your brand which is sometimes hard to explain. The advantage of splitting your content is that you are able to keep the momentum going while announcing your news. This can likely create a huge impact.
Personalize Your Business
Videos are an excellent way of letting your followers know the processes and the people behind your business, providing transparency to your brand. With these videos, you will be demonstrating what your company does. Creating behind-the-scenes videos will expose how you work. People will become more familiar with your brand.
This can encourage them to work with you. If you constantly post business-related content, then consumers who are engaged with you will eventually turn away if the content that you present them is not human, diverse, or entertaining enough.
Improved Brand Exposure
A picture speaks a thousand words, so just imagine what the worth of a video is. Having a relevant message is one thing. However, it might not mean a lot if your video has poor quality. If your video does not have good sound and picture quality, then it could greatly influence the credibility of your message. Obviously, this could result in negative brand associations. Nevertheless, if you remove poor resolution and background noise, then this can greatly help in improving user interaction.
There is a lot of noise out there, hence, it is essential that you should attend to your viewers’ needs so that you won’t be giving them excuses to leave.
Monitor Engagement
Be sure to track the progress of your videos. In this way, you will be aware of what works and what doesn’t. Regardless of if the videos that you posted are organic posts or paid campaigns, their progress can help you with your future video marketing ventures.
There are several social media channels that incorporate analytic features. While shares and views are good signs that your videos are popular, you should also pay attention to click-throughs and check if your call to action is performing as what is expected.
Why Are Videos So Relevant in The Digital World?
There is no denying that people love videos. Just imagine if videos are food, then people would likely consume them for breakfast, lunch, dinner, and even snacks. Each day, people from all over the world watch more than one billion hours of video content on YouTube.
YouTube users who are 18 years old and older would spend at least 42 minutes each day on YouTube. Each day, there are nearly two billion views on the video content on Twitter. Tweets that include videos will likely gather more engagement compared to those tweets that do not have videos. Videos on Facebook get more than eight billion views per day. And most people view these videos without any sound.
On average, people spend at least 58 minutes each day on Facebook while enthusiasts spend two and a half hours. Each day more than 210 million Snapchats are delivered. Although not 100 percent of these are videos, videos are still commonly used and the preferred choice on this platform.
Way back in 2018, barely less than a year before TikTok was created, there were more than one million TikTok videos that were seen each day. At present, this is the most downloaded app. Recent reports reveal that more than one billion TikTok videos are viewed each day. In fact, as of March 2021, users spend at least 89 minutes each day on TikTok, it shows an increase from 54 minutes each day in 2019.
An active user spends more than 50 minutes each day on Instagram and about seven hours per week. One in every four ads used on Instagram is a video ad. At least 80 percent of Instagram users are following a certain brand. At least 79 percent of Instagram users reveal that video ads have convinced them to make a purchase. Of all the active users of Instagram, 96 percent of them have watched explainer videos.
BA Productions can help you in creating unique videos. We have more than 25 years of experience in broadcast media covering documentaries, special reports, TV series, and many more. To book for an appointment, just contact us at 877-378-7225.