One of the much-talked-about things right now is online published videos. It is so powerful that according to statistics, 63% of businesses have started doing video content marketing. Out of these, 82% believe that video marketing is an important aspect of their strategy.
Indeed, videos have moved quickly and reached new heights far more than we thought. 83% of companies think that video marketing has helped them in obtaining good revenue. Undoubtedly, video marketing should be one of the relevant additions to your promotional tools. Can videos help in promoting your company? Do you have the resources needed for creating and using video content? If you don’t, then you should consider hiring a video production company.
You might think that you do not need video content in promoting your business. Do not assume that just because everybody else is doing this, you should also do the same. However, you should also consider that videos are one of the most cost-effective and versatile digital marketing tools. The following are some of the reasons why it is important to consider video marketing as one of your promotion marketing tools.
Marketing is One of the Most Important Aspects of a Business
The fact is, if your marketing department failed to promote your business, then this can lead to a great disaster for your business. On the other hand, if your marketing is done properly, then it can lead to financial success for your business.
It is important to engage with your target audience. Keep them enlightened about the effectiveness of your product or service. In order to do this successfully, promotions should be done on various platforms. This is done to make sure that message that you want to pass can reach a lot of people in your target audience.
Videos Can Reach More People
Video production is considered one of the most successful techniques for marketing. Today, video production is not limited to the film industry anymore. Business owners are now aware of the importance of using videos for their marketing campaigns. While content and articles can effectively reach the target audience, it is hard to compare to videos intended for the same target audience.
Videos can draw out excitement and emotions that can make users more interested in your product or service. Ultimately, videos tend to reach more people compared to written content and articles. Videos also play an important role in obtaining visibility and recognition. It can help in increasing your web traffic and search engine ranking.
Video Marketing Can Boost Sales
Videos can let you earn some real money. In fact, a product video can enhance the conversion of your landing page by 80%. Also, regardless of the industry, most companies assure that videos can actually work well.
Videos can directly contribute to sales. Based on some studies, 74% of users who watched a product video will purchase it later. So, what are you waiting for? Start making exciting videos now! When you think about it, the success of videos is not at all surprising.
The visual aspect of the product can help in increasing its credibility in the most powerful way. Most of the information about the product is very visible in your mind. Since images can already generate a lot of attention, then think about how much moving videos can do for your marketing.
Videos Result in Excellent ROI
Based on studies, 83% of companies reveal that videos offer an excellent return of investment, making them more interested in your company. While making videos is not the cheapest or the simplest option, it is still worth it. Additionally, editing tools for online videos have improved and are more affordable.
Furthermore, you can even use your smartphone in making videos. Another important factor to consider is the quality of your videos. Keep in mind that the content of your videos is important. Based on recent research, users are often disappointed in videos that lack information about a certain product or service.
Videos Can Develop Trust
One of the main targets of videos is to build confidence. The idea of content marketing is dependent on trust and strong relationships. Avoid selling illegal products and allow people with useful and interesting information to appear in your videos.
Google Favors Video
Videos can convince visitors to extend their time spent on your site. Prolonged exposure can help in building trust. This is an indication that your site is good for search engines. Based on reports, if you embed videos on your site, then you have a higher chance of ranking better on Google. Keep in mind that YouTube is now a part of Google, so your videos have a stronger impact on your search engine ranking.
YouTube is the Second Largest Search Engine
Based on recent studies, next to Google the second largest search engine is YouTube. So, as much as possible, you should try to make use of and take advantage of the web traffic. After coming up with a high-quality video, you will eventually upload it on YouTube. Afterward, you will start getting viewers and acquire prospective customers for your product or service. At the same time, you can also post the link of your video to your Facebook profile page. This can help in boosting the traffic towards your video.
An excellent and high-quality video can sell itself, so you have to exert more effort in making sure that your video can be seen. It is likely that people who have seen your video will recommend this to their friends and families.
Video Production Has No Restrictions
You will not be restricted in any way when it comes to your video production as long as you have successfully promoted your company by providing relevant information to your target audience. Most of all, be sure that it can catch their attention.
The focus of your video should be on your product. When discussing your video production, the first thing that you have to consider is how to generate a high-quality video that is compelling and attractive. If you are having a hard time accomplishing this, then you can hire the services of a video production company. They are experts in video production so you can ensure the best video for your product.
Videos Are Capable of Explaining Everything
If you are launching a product or a service, then you can make a video that shows how it works. Based on some studies, 98% of users prefer to watch a video that can help them in learning more about a product or service. This is the reason why 45% of companies who use video marketing revealed that they always include an explainer video on their homepage. Among these businesses, 83% of them claimed that placing an explainer video on the homepage is indeed very effective.
In case you are having a hard time explaining a certain concept, you can try creating animated videos. Animation can help in explaining difficult concepts. Animated videos combine simplicity, nostalgia, and entertainment into one. Be sure to use a process that can provide you with excellent results.
A Good Video Production Can Boost Your Marketing Strategy
By adding special features to your video production, it can help in attracting your target users to your product or service. A good video includes positive reviews and testimonials from customers who have bought the product or service. This includes special features that are crucial in convincing your target audience to buy your quality product or service. With some magic, your video does not only entertain your audience, but it will also inform and interest them.
Videos Are Appealing to Mobile Users
It is a fact that mobile, and videos go hand in hand. According to studies, 90% of users choose to watch videos on their mobile phones. From the third quarter of 2013, there was an increase of more than 233% on mobile video views.
Based on YouTube reports, the consumption of mobile videos has risen 100% each year. Keep in mind that people love to watch videos on the go. At the same time, the number of smartphone users is continuously growing. This means that your video audience will also keep on growing bigger and bigger.
Furthermore, Google revealed that smartphone users are more likely to feel a personal connection to the brand compared to desktop viewers and TV viewers. This is due to the video content or ads that they have watched from their devices. The rise of mobile video will make brands more aware of the personal experience that their target audience have on their smartphones.
Videos Are Time Saving
Videos are the best way for learning. At the same time, it is also very easy to consume. These days most people are very busy and do not have enough time for reading long product descriptions. Modern-day customers prefer to watch the product in action.
Conclusion
Just follow these steps and you can be sure that your video content will stand out from the rest. With good video production, you can easily promote your product or service. To boost your sales, you can contact BA Productions at 877-378-7225 for their video production services to help boost your business’s presence on various online platforms.