Over the past few years, the number of businesses that use videos has grown. In other words, video production is greatly evolving and expanding. It seems that videos have been more visible in the marketing world. Video-sharing platforms such as TikTok have been dominating the marketplace each day. With its consistent popularity, it only shows how effective videos are when used as a medium.
Most consumers would rather watch a video than read about a particular product. That is why it is important to look for a professional video production company that can produce high-quality videos that can boost your brand.
There are a lot of reasons why video production is essential for marketing your brand. The following are some of the reasons why you should be using videos for your brand.
Videos Are One of the Most Efficient Marketing Tools
Information is visually appealing when it is presented in a corporate video production. At the same time, it can be easily understood, making viewers more interested in the product or service.
Regardless of what product or service you are offering, it can be better explained in a video rather than using any other medium. Since the videos contain appealing visuals, they can create better engagement for your target audience. Aside from this, messages that are incorporated in videos can be remembered longer and more accurately.
As a result, it can drive brand recognition and awareness while increasing the purchase intent of consumers.
Videos Can Help in Explaining Your Product
This is relevant, especially for businesses that are just starting out. Videos are so powerful that they can catch the attention of your target audience in just a matter of minutes. When people watch videos, they will able to remember at least 95% of the message, but only 10% once they have read the content. An appealing blend of sound and visuals can help viewers in getting more engaged.
Most consumers would prefer to have a video explanation of the product or service rather than using any other type of medium. While being drawn in these videos, viewers are learning more about how you can solve their problems and what things you can offer them.
This is a win-win situation, and even more effective compared to written content. Engagement of video ads can help in increasing brand association and purchase intent.
Videos Can Help in Increasing Your Sales
Are you aware that most consumers would search for videos about a product or service before they start shopping? These videos are mostly service explanations, recommendations, product demos, reviews, how-to videos, explainers, and others.
This means that for businesses video production can help in increasing the chances of capturing the attention of your target audience as well as the larger market. You are providing them with what they want and as a result, you are enjoying the benefits of what video marketing provides.
When video production is used in marketing campaigns, most likely, your revenue will grow 49% times faster and your conversion rate will increase by 20%.
Also, marketers who have been using videos have experienced growth in their earnings faster than those who are not using videos. Furthermore, if you include a video on your homepage, then most likely, you can grow your conversion rate. There is just something about videos that can ignite trust and generate more excitement in the audience. In fact, after watching a marketing video, executives would contact the marketer right away.
Videos can easily get people engaged. And take note that the higher the engagement, the more it can lead to customer conversions.
Videos Can Put You on Top of Search Results
Those who are on the top ranks of search engine results pages have good content. So, if you include a video on your landing page, then users who prefer to learn more about your products or services through a video will consider this as good content. As a result, they tend to spend more time on your page. As a result, search engines will assume that you have good content and increase your ranking.
Videos Depict the Brand’s Culture, Personality, and Philosophy
Visual assets are very important since it gives you the opportunity to show off all of these things to your viewers. One of the most effective ways to discover what a brand can do effectively is to watch a video.
It will show what a brand feels, looks, and sounds like. Obviously, video viewers hate bad sounds, except if it’s social media video content. When it comes to social media, you should not entirely depend on sound since most Facebook videos are watched without it.
Branded Videos Are More Effective on Social Media Platforms
Social media plays an important role in online marketing. Nowadays, you can find that most consumers are getting to be more interested in anything that is trending on social media networks such as Facebook, Snapchat, YouTube, Instagram, LinkedIn, Twitter, etc.
The best thing about these social media platforms is their enormous reach as well as their capability to share videos. Most people love sharing videos on these platforms, especially if these videos are informative and entertaining.
According to several marketers, social media videos can ensure new clients. If you have a business, then you should give more priority to video production for social media. This is one of the most effective campaign strategies since most people will search for brand information on social media, especially since a lot of people are now active on social media.
It is an effective way to increase brand awareness and captivate your audience. In fact, most buyers admit that their decisions are influenced by the brand’s presence on social media.
Ultimately, video production is all about effectively combining excellent ideas with equally excellent execution. Aside from being engaging, it should also be informative and useful. As a result, this can make consumers feel satisfied and will reward you for your effort and investment.
Videos Can Accurately Portray the Brand’s Identity
Aside from revenue, brand identity is also another important factor for any business. The brand’s recognition is as important as its awareness since this can result in brand loyalty.
By having a visual representation of the brand, it will show its personality. This will allow the viewers to recognize the vision and the culture of the business. At the same time, viewers will be aware of what the business can accomplish. Marketing campaigns that include videos can increase brand awareness by almost 54%.
Videos Can Explain Your Concept Clearly
Visuals are great at explaining and demonstrating any related information about your products or services. That is why, when it comes to understanding something, videos are much better than written content.
Regardless of who your target audience is, they usually prefer watching explainer videos instead of reading through instruction manuals. This is beneficial, especially for software, medical or technical products, as well as financial services.
Conclusion
Today, one of the strongest assets in marketing is video production. This is because videos are fun, informative, versatile, vibrant, digestible, and most of all shareable. That is why a lot of marketers are obsessed with it.
BA Productions Group, LLC can help you in creating engaging videos. We have experience when it comes to producing different types of videos such as corporate videos, documentaries, and many more. To book an appointment, you may contact us at 877-378-7225.