How to Use Video Content to Increase Traffic and Engage Your Audience

Aug 20, 20210 comments

Videos are very valuable in your marketing strategy, since they can help in promoting your products or services. They can improve your engagement, not only in digital marketing, but also on your social channels. Hence, now is the time to review your marketing strategy to make sure that it includes video marketing.

We usually see videos posted on social media from time to time. But now it is considered as a must for promoting your products and services. With videos, you can develop trust with your clients, at the same time, you are also entertaining them.

For business owners, videos can help in quickly improving their sales. It can help you in obtaining a huge ROI (Return on Investment) by focusing on your brand to catch the attention of potential customers. The Cisco Annual Internet Report predicted that by 2022, 82% of all internet traffic will come from online videos.

Even though most businesses are reducing their marketing budgets, videos remain unbeatable when it comes to influencing your target market. In fact, by using videos on your promotions, you can obtain an increase of up to 80% on your conversions. This means that video marketing remains to be the highest converting method of marketing. Additionally, the simpler your video is, the more genuine it will be for the audience.

Generally, the shorter your video is, the higher its chances for engagement will be. Your video should be between 30 seconds and two minutes. And always make sure that it is entertaining and very informative. As much as possible, try to invoke an emotion and don’t forget to include a call to action. Most of all, be sure that it has a good audio quality.

Videos Can Produce Both Traffic And Conversion

Obviously, these are the two major components of digital marketing. It has been proven that video marketing can help in building brand awareness and generating traffic from video sites, social media sites, and search engines.

It is best to promote your videos on your social media sites to improve social sharing. By providing users with key information, you can quickly grab their attention. Social videos that are mostly shared and have the most engagement are usually brief, direct to the point, entertaining, and have good quality content.

Video Marketing Statistics

Based on video marketing statistics all over the internet, video marketing combined with other forms of marketing strategies such as email marketing and social media platforms can generate remarkable results:

97% of marketers reveal that videos have helped their customers in obtaining a better understanding of their products and services.
Videos can help in increasing your organic search traffic by 157%.
You can increase your click rates by 300% if you add videos to your emails.
52% of marketers admit that videos are the best type of content since they can deliver the highest ROI.
It is anticipated that by 2021, 82% of internet traffic will come from videos.
After watching videos of your brand on social media sites, approximately 64% of your users will likely make a purchase.

If you do not feel excited about these statistics, then you should discover the benefits of video marketing.

What Are the Advantages of Video Marketing?

Time and Domain

Due to the internet, local businesses are now known globally. Modern technology has made it possible for the global market to push further. Marketers can create unique marketing and sales messages to their target audience. This means that they are able to communicate with their prospects all the time.

Connection With Audience

With the use of modern technology, videos allow you to connect with your audience while conveying your message emotionally and personally. In other words, videos allow you to show your credibility and leadership.

Search Engine Optimization (SEO)

Today, the second most popular website is YouTube. While Google is on the top spot. Google likes YouTube videos, that is why they have a higher ranking in search results. Do you know that if your website includes a video, then it has more chances of reaching the first page of Google? Since Search Engine Optimization (SEO) is a bit complicated, then it would be much easier if you appear in YouTube for certain phrases rather than in Google.

Conversion Rate Optimization

By including videos on your digital marketing strategy, as well as in your key conversion pages, there is a greater chance that you can get 300% more traffic. At the same time, it can also help in generating more leads.

How to Deliver Videos that Can Attract Your Target Audience

Create a video marketing strategy

Videos are the best way of showing your clients what is happening behind the scenes. Provide them with the actual glimpse of your business and you can surely capture a wide audience. If you want to incorporate videos into your marketing strategy, then you should try to think beyond your product and revenue. You can start by reviewing your marketing plan.

When making videos, you should consider the various stages of your customer’s journey. Start by having the end goal in your mind. In this way, it will be easier for you to figure out the content, design, and distribution of the video. When deciding on the content and type of your video, you should consider your target audience and your goals. When creating emotionally filled videos, it is important that you have a good understanding of human psychology in order to provoke an action.

The most important question to ask is about the impact that you want to achieve from your audience. Some good examples include product videos, testimonials, brand videos, live videos, explainer videos, case studies, storytelling videos, and vlogs.

Some great video marketing ideas include helpful tips to expose credibility and expertise, product reviews with consumer testimonials, tutorials which offer explanations about the product or service, as well as vlogs to give life to your content.

In order to obtain traffic from video marketing, you should incorporate strategies that are applicable for both social media and search engine traffic. When it comes to generating traffic through videos, it is important that you have a good understanding about key phrase research and SEO.
It is important to include targeted key phrases in your tags, title, and description so you can obtain traffic in search engines. YouTube can be a great source of traffic, from appearing in related searches, optimizing for key phrases, and growing your audience.

Create a video marketing strategy)

It is quite obvious that most consumers would rather watch videos rather than read articles. Incorporating a visual component such as a video can greatly help in boosting your viewing rates. If you embed a video into your blog post, then you can increase your conversion and encourage readership which is advantageous for your content. Embedding videos in your blog posts should be considered as an important part of your content strategy.

You can also embed videos on your website to increase conversions. There is a greater chance that your website will appear on the first page of Google search engine by incorporating videos on your website. Videos can influence and persuade more compared to written words. At the same time, you can express your brand’s personality.

If you have a list of articles that you want to write, then you could repurpose them into videos. This is the best way of adding videos into your blogs and producing multimedia content. Afterwards, you could consider publishing your videos on Vimeo and YouTube to increase your chances of appearing in search engines and to expand your reach.

Include a call to action at the end of your videos

If you do not incorporate a call to action (CTA), then your viewers will likely say, “so what?” By including a strong CTA at the end of your video, you will be telling your viewers what to do next. It is the simplest component to incorporate, yet it is often most forgotten.

CTAs can transform your viewer’s journey. For your next video, you should consider the placement, type, and action of your CTA. Are you going to place it at the beginning, middle or end? Will you be using images, audio or text? For the action, you could choose from asking a question, giving your contact, or offering your viewers to register or buy.

Viewers should be conditioned to follow CTAs. As much as possible, they should not be the ones who will determine what the next step is. Rather, you could provide them with a smooth buying process by telling them what to do next. Do you want them to download an ebook, read your blog, or subscribe? Regardless of what the conversion action is, you need to include this in your video as a CTA.

Incorporate videos on your website to increase conversions

Videos are very entertaining, yet they are not often used for converting leads. Nevertheless, you have to consider that videos alone will not be able to help you in increasing conversions. That is why you will be needing the help of talented copywriters.

Most websites cannot convert their visitors into prospective customers because they lack persuasive writing. Accompanied by effective copywriting, videos can likely help in increasing your chances of transforming a visitor into a prospective buyer.

If you need help in producing your videos, then you can always get in touch with BA Productions Group at 877.378.7225. Some of their production services include Branding Videos, Corporate Videos, Corporate Documentaries, Educational Videos, Behind-The-Scenes Videos, and many more.