Hiring a videographer in Northern California can be quite a challenge, especially if you do not know what to do first. A good videographer can be a huge boost to your marketing and branding, which is why this is not someone that you can hire at a whim.
Promotional videos are important for businesses and companies. If you want to hire a videographer to create a promotional video for your business, then you will want to find the right team to execute it perfectly. Here are some of the important questions that you must keep in mind when hiring a videographer to handle your next video project.
How Long Have You Been Working In The Industry?
Before you choose to work with a video production team, you should first find out if they have the experience and skills to handle the job. Usually, it is safe to assume that the longer a company has been around, the more likely it is that they will be able to produce high-quality video content that will help you achieve your marketing goals.
The longevity of a specific business will also mean they have worked with more clients throughout the years. However, it’s important to note that the longevity of a company will not always be a sign of true competence. Most companies can say that they have been working for a long time in the industry, but this is not a true indicator of their capacity as video production professionals. Always verify a production team’s claims before you choose to work with them.
What Video Content Do You Specialize In?
Not all video production companies are the same. Each production company specializes in various niches, so you have to find the team that is capable of creating content related to your specific niche.
Some inexperienced video production teams will tell you they are capable of doing everything; keep in mind that generalists usually perform generic work, which may not be as effective as accomplishing your marketing goals. Choosing a team that specializes in your niche is more likely to guarantee results.
Here are some tips to help you if the video production company is a good fit for you.
- Make sure to understand what kind of niche your business belongs in so that you know exactly what you’re going to want to look for in a production team. Keep in mind that different types of marketing videos serve different purposes, so you need to know exactly what your business needs and look for a team that can handle your needs exactly.
- Check out the video production team’s portfolio. This is a good way of determining if they are capable of delivering your video content needs. Any video production team can claim all kinds of credentials and projects, but you can only trust them when you see their work for yourself. You should also make sure to double-check with some of their previous clients to make sure that the production team’s claims are not unfounded.
- If your video project is not that complicated, you can just settle on a generalist.
- Take your time when finding a production team to handle your video project and do not limit yourself to simply communicating over email. you’re going to want to make sure that the production team is a good fit for your needs, and the best way to do that is by meeting them in person. While this can make the selection process longer than you’d want, it is good to help guarantee the quality and results of your video project.
How Do You Develop Concept Ideas For The Video Projects?
This question is important so that you and the production team will understand the working process and how you will fit with each other. It will help you see the bigger picture so that you can see if that production team is open to collaboration or not.
Video content plays an important role in a bigger marketing strategy, so you will need to make sure that all players are on board and are capable of working well with each other. This is why it is important to take the time to meet and speak with a potential production company beforehand, as this allows both parties to get a good feel for the other and see how well they can work together. Learning more about the process of how a video production team creates their videos is a good way of determining whether or not they are a good fit for your needs.
You can ask your video production company for concept ideas after you discuss your market, business, and target audience. Make sure that you are clear about everything so that they will understand and will know what you want the video project to convey. Clear and effective communication is the key to a successful business relationship, which is what you want with the production team that is handling your marketing videos.
How Will You Manage The Project?
Deadlines are a crucial part of any video production project. Because of this, you’re going to want to make sure that the production team you hire is capable of handling the project effectively to meet those deadlines. You can learn more about their management capacity by talking to them about how they typically handle their projects, including their project process. This will reassure you of the fact that the video production team that you have chosen is capable of handling the entirety of your projects.
What Tools Will They Use to Create the Video Project?
This question is important so that you can determine if their tools are up to par with your project’s needs. You want to work with a video production team that uses tools that meet current industry standards. While it will be difficult for you to be familiar with video production tools, you can check the quality of their previous projects and double-check with previous clients’ experiences with the production team. This should give you a good idea of the kind of quality you can expect from the team, as well as show you how well your video will hold up compared to other modern videos. Of course, if you want to be thorough, you can ask your production team about the tools they are using and do your research about it to see if they are a good fit for your project.
Another thing to check is the equipment that they are using for your project. Learning about the equipment they will be using will make it easier for archiving and fixes in the future. This will make it less of a hassle to plan out any edits that will be necessary later on. A popular editing program and codec will lessen the costs and will be easier to deal with.
On an important note: Cinema cameras use powerful codec formats which allow them to keep huge amounts of information in case of video production. A simple production can yield up to 300-600 GB of files. The files are processor demanding and won’t work well with simple standard computers. The production company should not be using obsolete software as this will not be compatible with the recorded footage when you edit it. You do not want to be locked with that vendor, so if you can avoid it, do so. You just have to ensure that the video production company is using the latest editing software and willing to share the files if you need them.
What is Your Budget Estimate for the Video Project?
This question is important because the budget estimate for the project is also an important factor that must be considered when choosing a video production company. It may be hard to quote the exact price the project will cost; a reputable company like BA Productions will always have a rough estimate for any video project. It will be suspicious if a video production company is not capable of providing a rough budget estimate for a project. This can mean that they are guessing their margins for every job they receive from clients, which shows a lack of clear direction, which will show in your video project. This can mean they can be difficult to work with and that their process is unclear.
You can ask this question to determine if the video production company has a comprehensive approximate cost of the video project which can indicate that they have already handled a similar project for a previous client. You must expect innovative ways to maximize the budget. It will be the video production company’s responsibility to work around the budget and let you know how your idea will be incorporated into the video. A trustworthy video production company will be honest and let you know what is possible for your budget and what’s not.
You must also look for realistic pricing. Most video production companies will charge you based on the time and materials they have spent on creating the video for you. If you have a limited budget, you must make sure that the video production that you will choose will bill you a fixed rate for the project and get it in writing like a contract before you start with the production process. Do not attempt to shortchange your video production team, as you are paying them for the skill, experience, and professional capacity, and they deserve to be paid fairly for their hard work.
When hiring a professional video production company in Northern California, you should consider the list of questions we have shared with you above. This can help you choose with ease and hopefully, you will be able to make the right decision when hiring a video production company to work with your video project.
If you need help with video production for your company or business, you must make sure to select the right one that will suit your needs. At BA Productions, we can share with you want some of our behind-the-scenes, so check out this link. If you want to book or contact us please fill up this contact form here. Please check out our portfolio for Documentaries, Promotional/Corporate, and Aerial Filming.
We are a professional multi-awarded video production company located in Sacramento, California. We are capable of offering different video-based services. Our founder and owner, Brendan Compton, has the skills and experience in cinematography on broadcast and corporate film productions. We have been helping clients with their video production needs since 1992. If you want to hire us or if you have any inquiries about our services or our company please reach out to us. You can contact us by calling 877-378-7225. What are you waiting for? Make sure to hire an experienced and skilled video production company for all your video production needs and contact us today!