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The use of online videos has proven to be successful as part of a company’s marketing strategy. In 2020, approximately 3 billion internet users streamed or downloaded a video at least once per month.

This number is expected to increase to around 3.5 billion users by 2023. If you need assistance creating product demo videos for your company, you’ve come to the right place. Here at BA Productions, we will be sharing valuable tips for creating effective product demo videos. If you believe this information will be beneficial to you, please continue reading below.

Product demo videos are an essential component of a company’s marketing strategy. They provide an effective way to reach your target audience and can significantly increase conversions and sales.

It’s worth noting that around 73% of online users who watch product videos end up making online purchases. Additionally, one-fifth of marketers allocate a significant portion of their budget to hire professional video production companies for creating product demo videos.

What is a Product Demo Video?

A product demo video is a short video that provides information on how a product works. Its purpose is to educate the target audience on how to use the product effectively after making a purchase. These videos showcase the product’s functionality and highlight its ease of use. Many companies have utilized product demo videos as a means to demonstrate the value of their products.

Typically, product demo videos have a duration of around 2 minutes. However, if a product is relatively simple, the video can be shortened accordingly. Given the shorter attention spans of viewers due to their busy lifestyles, it is important to create concise yet informative product demo videos that capture their attention and motivate them to make a purchase.

While the duration of the video does not determine its quality, it is crucial to optimize the video content. If a product demo video provides valuable information and is helpful to viewers, many of them will be inclined to watch it in its entirety, even if it lasts for 2 minutes.

What are the Benefits of Product Demo Videos?


As a start-up company, it is important to address any skepticism from your target audience. By providing product demo videos, you can showcase the effectiveness of your product and build trust.

When purchasing a new product online, potential customers often question whether the product truly works and if it is worth the price.

A product demo video serves to assure them that your product is indeed effective, alleviating any doubts they may have. By demonstrating how the product works and highlighting its benefits, you provide your target audience with a clear understanding of the product and how it can deliver the desired results. This enhances the credibility of your company and the products you offer.

For instance, let’s consider a cosmetic company launching a new face powder. The product demo video should include demonstrations showcasing its effectiveness on different skin types, giving viewers confidence in its performance.

Highlight the Product’s Features

When introducing a new product to the market, it is crucial to provide a product demo video that showcases its unique features. This serves as an effective way to engage potential clients and familiarize them with the product.

In your product demo video, it is not necessary to explicitly state that viewers need to purchase the product. Instead, focus on presenting the product’s unique selling points, capturing the interest of viewers and motivating them to make a purchase and experience it for themselves.

A product demo video allows you to demonstrate the various features of the product and illustrate how it can address the needs and problems of your audience.

For example, if you are launching a skin toner that brightens and enhances the skin’s appearance, your product demo video can not only demonstrate how to use the toner but also highlight its benefits. This will attract potential clients and inspire them to purchase and try the product.

Serve as a Blueprint for the Product

A product demo video serves as a valuable tool for describing your product in a simple and easily understandable way. It acts as a blueprint that can effectively introduce your product to the public, providing a clear understanding of its purpose and functionality.

Such a video can also be utilized when presenting the product to stakeholders. It simplifies the explanation of its features and benefits, allowing the stakeholders to focus on these key aspects during the presentation.

What is the Step-by-Step Process of Creating a Product Demo Video?

  1. Plan the video – Create a product description. Demonstrate how the product can be used to solve the customer’s problem. Show how the product works. Conclude with an effective call to action. 
  2. Choose a template – Choose the color, font, and text of videos to match the brand’s image. You can also include music.
  3. Record the video – Record the demo video of the product. Use a tripod or hire a video production company to help you create a product demo video. They have the software and tools needed to create high-quality videos.
  4. Edit the video – The video production company will edit the video according to your requests. The video will be edited to your desired duration. The editor will also add animations, effects, graphics, and sounds. 

If you need help creating high-quality product demo videos for your company in Northern California and its nearby areas, BA Productions can help you out. Contact us if you have any questions.

If you are searching for a reputable video production company in Northern California, look no further than BA Productions. With over three decades of experience, we have been providing high-quality video-based services since 1992.

As a multi-awarded video production company, we specialize in various services including Aerial Filming, Broadcast, Documentaries, Promotional, and Corporate videos.

To learn more about our comprehensive range of services, please contact us as soon as possible. You can reach us at 877-378-7225, and our dedicated team is available day and night to assist you. Don’t hesitate, contact us today! We are eagerly waiting to hear from you!