Keep the following tips in mind the next time you have a video project to ensure that you get the most out of your money.
1. Quality of work
Usually, production houses have contract employees so they can save on overhead expenses, and consequently, your net result. Sometimes though, the quality of the service is put at stake. Every creative has different working styles.
When you decide to hire a production company with contract employees, make sure that you are aware of their working style and that it suits your needs. Make it a point to ask the production company if they work with contract employees and find out if their style follows your vision.
2. Be mindful of your video’s destination
It’s also crucial that you keep in mind where your videos will be posted or shown. For instance, if you intend to put your video up on YouTube or your website, it can be over two minutes in length. If, however, you need it posted on Facebook and your other social media pages, a shorter video is more useful to catch and retain viewers’ attention.
The recommended video length for social media pages is 15 seconds or less, while the full-length versions are better on YouTube, Vimeo, or your websites. Make sure to choose a production company that is flexible enough to accommodate these kinds of requirements so they can optimize your videos for viewing on mobile phones.
3. Don’t rely solely on the demo reel
Production companies use demo reels to showcase the kind of services they provide. However, it is better to look at the company’s portfolio to see their latest works. Their recent production works should give you an idea of what you should be expecting when you hire them for your video project.
If their recent works are different from what you’re looking for, don’t hesitate to discuss it with them. We at BA Productions are aware that trying to fit all great content in a demo reel is a tough job, so it’s our pleasure to show our clients more.
4. Get bids from at least three production services
Request for quotations from various production companies and evaluate each one vis-a-vis the quality of their work. Not everyone who has the proper equipment can meet your requirements and expectations. Likewise, do not forget to request for bids from companies that specialize in the kind of video you need. For instance, if you need a 2D animated video, then get bids from companies with proven experience in that kind of project.
5. Maximize your budget
Most clients think that when they hire a video production company, they can only get shots for a single video. However, this shouldn’t be the case. When you set a date for your shooting, prepare as many materials as you can to make multiple videos. Paying for a whole day of shoot means you have privileges for shots. So, make the most out of your shoot day, and consequently, your budget.
6. Be involved
Make sure to be actively engaged in the production, starting from the shoot day, especially if you spent a lot of money on your video project. Clients who actively participate from Day 1 of the production spend lesser time in the editing process.
Find out who you can communicate with among the members of the production team, and let him know that you want to be involved in the production process. Be clear in explaining your vision to the production team, and be open to their suggestions. If you hire the right production company, trust that they know what is best.
7. Consider your long-term plansDesigner
If you need to do multiple video projects, then you can save your time and energy by hiring the same crew throughout. This way, your videos will have the same style and feel, which will look good on your websites and social media pages. In the long run, you might be able to score discounts because of your ongoing partnership.
We hope these tips will be of help the next time you need a video project done. If you have any questions about these tips or any queries about our production service, please don’t hesitate to call us at 877-378-7225. We are eager to share our expertise with you!